Monthly Archives: August 2009

When the Going Gets Tough, Give Them Chocolate

During tough times, nothing beats getting something for free.  And even if it won't mars_choco_reliefpay the bills, chocolate makes people happy. Check out Mars'  Real Chocolate Relief Act, a digital initiative where viral meets consumer awareness. In a nutshell (no pun intended; I usually opt for chocolate sans nuts), every Friday through October, Mars is giving away real chocolate to 250,000 people.  Getting your free chocolate starts by entering a...
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A Killer, Cutting Edge Bus

Growing up my brother had an unreasonable fear of sharks.  Granted we were taken to see JAWS while at the beach, but he was afraid to even shark_busshower for weeks. This bus, promoting the National Geographic Channel's "Built for the Kill" television program, would certainly get his attention. One minute here and gone the next is the overall theme of this bus wrap, enticing thousands of passersby to tune in to watch all...
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Cupcakes = smart thINKing on a Friday!

So I know we already posted today, but just a quick post on why it was smart thINKing to stop at Crumbs Bake Shop when picking up dessert for a farewell dinner tonight. IMG_0490 Present from left to right, starting from the top: S'mores: Chocolate cake topped with graham crackers, marshmallows and chocolate chips Good Guy: Vanilla cake frosted with rich vanilla cream cheese and rimmed with rainbow sprinkles. Fluffernutter: Vanilla cake...
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Mocktail Campaign “Drives” Home a Key Message

drunkdriving_margarita_mag The Ad Council's summer campaign,  "Buzzed Driving is Drunk Driving," is indeed generating lots of buzz.  Smart thINKing for sure - it's creative, compelling and, best of all, takes a difficult topic from zero to eighty while encouraging others not to do the same. At the centerpiece of this campaign is a microsite featuring a call-to-action pledge asking visitors to vow to not drink and drive this summer.  The pledge...
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