Monthly Archives: February 2010

Americans Pour Their Trust into Soft Drinks, Poll Reveals

Who do Americans trust more these days – J.P. Morgan or Dr. Pepper? If you’re employed by the soft drink industry, then raise your glass. Because when it comes to peddling products one in three Americans may trust your advertising most. A recent poll by Adweek Media/Harris Interactive asked participants to rank their trust in advertising messaging across five industries: soft drink, fast food, pharmaceutical, automobile and financial services. Survey said? One third...
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Steak for Stock

I'll admit it; I don't eat red meat. But Smith & Wollensky 's new 'Steak for Stock' campaign is pretty well seasoned... The premier steakhouse is swapping out NYSE and NASDAQ stock bonuses for good grub. And it works. Why? Smith & Wollensky's primary target is the fiscally fit carnivore who powers Wall Street.  The chain's patrons adore their steakhouse friendly expense account and love their bonuses even more. If...
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And our Favorite Super Bowl Ad Goes To…

Of all the ads to win our hearts during last night's Superbowl who covets the smart thINKing prize this year? One word: Google. Google's " spot Parisian Love" had it all.  A fantastic "lede" that piqued our interest, sparked anticipation, an amazing yet practical story (that, smartly, also conveyed the Google story) and a memorable, heartfelt ending.  All without casting a single actor. We loved it!  Watch it below and judge for yourself. Our other favorites broken down by quarter were:
  1. Snickers' Read more

Superbowl Ad Preview: Bud Light’s “Clothing Drive”

To the layperson, Superbowl Sunday means beer, football and friends. But to us "creatives," it means all eyes on the prize - a.k.a. the commercials. Admittedly, we watch the game like freaks.  We savor every commercial in the same way those around us chow down on buffalo wings.  It's the cross we bear for being "clever." This week, I've been getting lots of forwards to sneak peeks of this year's ads. None have been funnier to me than this spot by Bud...
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