Of all the ads to win our hearts during last night’s Superbowl who covets the smart thINKing prize this year?
One word: Google.
Google’s ” spot Parisian Love” had it all. A fantastic “lede” that piqued our interest, sparked anticipation, an amazing yet practical story (that, smartly, also conveyed the Google story) and a memorable, heartfelt ending. All without casting a single actor. We loved it! Watch it below and judge for yourself.
Our other favorites broken down by quarter were:
- Snickers’ “Celebrity Sack”: Why? Because Betty White just works
- Budweiser’s “Bridge“: Creative, unexpected and memorable
- ETrade’s “Wolf Style” : Yes, expected. But they still made the room full of people I was with laugh out loud
- Audi’s “Crimes“: It’s funny with a moral. Issues can be important without consuming our lives.
And that’s a game called, folks.