The Inkwell

We’ve all heard the cliches – when life gives you lemons…if you fall off the horse get right back on…if at first you don’t succeed, try try again. But the makers of Jelly Belly, the world’s most famous jelly bean (and I’ll admit, one of my personal weaknesses), have taken overturning our mistakes to [...]

Everyone knows that advertising – good, smart advertising – is supposed to get your brand noticed. And in a marketplace like today’s, it takes more than just effort to make people stop and think.
Which is exactly why the attached ad for Veet, which ran in Australia’s Daily Telegraph is so on the money…
First, this [...]