The Inkwell

Everyone knows that advertising – good, smart advertising – is supposed to get your brand noticed. And in a marketplace like today’s, it takes more than just effort to make people stop and think.

Which is exactly why the attached ad for Veet, which ran in Australia’s Daily Telegraph is so on the money…

First, this was forwarded to me via email, which means it’s already becoming viral. Second, it’s timely and clever – notice the placement under our new President Barack Obama’s photo (you can’t pay for positioning like that. Well, you can. But today most advertisers aren’t sporting for premium position media buys.) Third, in just two words it sums up exactly what their product does. And lastly, it made me laugh – out loud.

Now that’s good advertising!