The Inkwell

While Southwest Airlines’ “Wanna Get Away?” campaign is hardly new, it provides a fantastic model of how to leverage humor with life’s harsh realities, something every consumer can relate to today. And one of the best spots in the campaign came from the airlines’ “Wanna Get Away” contest winner.

“I’m Engaged” is as basic as it gets – sometimes basic is the best way to deliver funny – opening with a pre-“pop the question pep talk” between buds and culminating with every man’s worst nightmare.

The cuts are quick and well done, and the casting perfect. Check out the male reply when he finally musters the courage to ask the woman of his dreams for her hand, and quickly learns that not all dreams pan out.

Nothing new, but this spot still ranks high on the memorability scale.