The Inkwell

Growing up my brother had an unreasonable fear of sharks.  Granted we were taken to see JAWS while at the beach, but he was afraid to even shower for weeks. This bus, promoting the National Geographic Channel’s “Built for the Kill” television program, would certainly get his attention.

One minute here and gone the next is the overall theme of this bus wrap, enticing thousands of passersby to tune in to watch all about one of the world’s most Googled species. What brilliant, smart thINKing by National Geographic who created this “moving billboard” with a bite.

Imagine driving to work and seeing a slew of fellow commuters get swallowed alive. You’d stop twice and look? Sure, and then you’d do a triple take. And if there was time, you’d even snap a shot with your camera phone and send it out to all your friends. So there you have it – both recall and viral marketing at its best.

So next time you’re on the road, check out all that’s clever around you.  Chances are, it won’t be nearly as memorable as this bus.  Which kind of makes you wish you could rent it for a day and park it outside your boss’ office at lunchtime, huh?