And our Favorite Super Bowl Ad Goes To…

Clever, Superbowl, TV Spot

Of all the ads to win our hearts during last night’s Superbowl who covets the smart thINKing prize this year?

One word: Google.

Google’s ” spot Parisian Love” had it all.  A fantastic “lede” that piqued our interest, sparked anticipation, an amazing yet practical story (that, smartly, also conveyed the Google story) and a memorable, heartfelt ending.  All without casting a single actor. We loved it!  Watch it below and judge for yourself.

Our other favorites broken down by quarter were:

  1. Snickers’ “Celebrity Sack”: Why? Because Betty White just works
  2. Budweiser’s “Bridge“: Creative, unexpected and memorable
  3. ETrade’s “Wolf Style” : Yes, expected. But they still made the room full of people I was with laugh out loud
  4. Audi’s “Crimes“: It’s funny with a moral. Issues can be important without consuming our lives.

And that’s a game called, folks.