But to us “creatives,” it means all eyes on the prize – a.k.a. the commercials.

Admittedly, we watch the game like freaks.  We savor every commercial in the same way those around us chow down on buffalo wings.  It’s the cross we bear for being “clever.”

This week, I’ve been getting lots of forwards to sneak peeks of this year’s ads. None have been funnier to me than this spot by Bud Light.

Why is it a winner?  It’s funny from the kick-off, the absurdity grabs your attention, and even when it’s “game over,” you’re still laughing.

Bud Light’s “Clothing Drive” is a scenario we all would love to see in corporate America.  After all, isn’t healthy competition is what good sports is all about?