Check out this case study by clicking here – “Let Us EnterTwain You”: Twitter Unleashes a World of Potential for the Entertainment Industry. This was written as a project for the Strategic Communications course I just completed at Columbia. Find me on Twitter at @cleverink.
Intro:
On October 11, 2009, Miley Cyrus declared she was quitting [...]
“I’m gonna live forever; I’m gonna learn how to fly…” Lyrics we all remember from the 80’s, and the spirited message LG Mobile is banking on with its new ‘Get FameUs’ promotion.
In short, LG Mobile has partnered up with the team behind the soon-to-be-released remake of “Fame” to create a promotion that targets teens and [...]
During tough times, nothing beats getting something for free. And even if it won’t pay the bills, chocolate makes people happy.
Check out Mars’ Real Chocolate Relief Act, a digital initiative where viral meets consumer awareness.
In a nutshell (no pun intended; I usually opt for chocolate sans nuts), every Friday through October, Mars is giving away [...]
Growing up my brother had an unreasonable fear of sharks. Granted we were taken to see JAWS while at the beach, but he was afraid to even shower for weeks. This bus, promoting the National Geographic Channel’s “Built for the Kill” television program, would certainly get his attention.
One minute here and gone the next is the overall [...]
So I know we already posted today, but just a quick post on why it was smart thINKing to stop at Crumbs Bake Shop when picking up dessert for a farewell dinner tonight.
Present from left to right, starting from the top:
S’mores: Chocolate cake topped with graham crackers, marshmallows and chocolate chips
Good Guy: Vanilla cake [...]
The Ad Council’s summer campaign, “Buzzed Driving is Drunk Driving,” is indeed generating lots of buzz. Smart thINKing for sure – it’s creative, compelling and, best of all, takes a difficult topic from zero to eighty while encouraging others not to do the same.
At the centerpiece of this campaign is a microsite featuring a call-to-action [...]
Having designed and produced many a sign for clients over the years – in many townships, municipal districts and areas with some of the most absurd rules and regulations imaginable – we’ve pretty much seen it all when it comes to getting signs approved.
Yet it’s no secret that retail thrives with good signage. So what’s a [...]
While waiting to get my haircut this month, I was flipping through the Village Voice when I spotted the latest marketing effort to make it into Clever, Ink.’s smart thINKing Hall of Fame.
After breezing past several articles and the latest concert scene, I came upon that infamous personals section. You know, the one we all [...]
Recently, I attended my cousin’s college graduation. Oh, the spirit and celebration of several hundred neophytes looking at life from a fresh perspective. Well, thanks – but no thanks!
Being a teen/recent college graduate today must be a lot of work. But being the parent of one must be more like shoving a flaming dagger [...]
Growing up with a “coupon queen” for a mother, I can’t remember a trip to the grocery store that didn’t include coupons. That and that my brother and I were always the lucky recipients of the buy one get one at Mr. Steak (probably one of the reasons I shun red meat today.)
Given today’s economy, [...]
