Blog

Case Study – “Let us Entertwain You”: The Twitter Effect

Check out this case study by clicking here - "Let us Entertwain You": Twitter Unleashes a World of Potential for the Entertainment Industry. This was written as a project for the Strategic Communications course I just completed at Columbia. Find me on Twitter at @cleverink. Pages-from-Entertwain Intro: On October 11, 2009, Miley Cyrus declared she was quitting Twitter, shocking more than two million fans that were following the teen celebrity on...
Read more

Wanna be FameUs?

"I'm gonna live forever; I'm gonna learn how to fly..."  FameLyrics we all remember from the 80's, and the spirited message LG Mobile is banking on with its new 'Get FameUs' promotion. In short, LG Mobile has partnered up with the team behind the soon-to-be-released remake of "Fame" to create a promotion that targets teens and tweens. The promo, which urges youth to submit their personal rendition of the...
Read more

When the Going Gets Tough, Give Them Chocolate

During tough times, nothing beats getting something for free.  And even if it won't mars_choco_reliefpay the bills, chocolate makes people happy. Check out Mars'  Real Chocolate Relief Act, a digital initiative where viral meets consumer awareness. In a nutshell (no pun intended; I usually opt for chocolate sans nuts), every Friday through October, Mars is giving away real chocolate to 250,000 people.  Getting your free chocolate starts by entering a...
Read more

A Killer, Cutting Edge Bus

Growing up my brother had an unreasonable fear of sharks.  Granted we were taken to see JAWS while at the beach, but he was afraid to even shark_busshower for weeks. This bus, promoting the National Geographic Channel's "Built for the Kill" television program, would certainly get his attention. One minute here and gone the next is the overall theme of this bus wrap, enticing thousands of passersby to tune in to watch all...
Read more