Category Archives: Consumers

Americans Pour Their Trust into Soft Drinks, Poll Reveals

Who do Americans trust more these days – J.P. Morgan or Dr. Pepper? If you’re employed by the soft drink industry, then raise your glass. Because when it comes to peddling products one in three Americans may trust your advertising most. A recent poll by Adweek Media/Harris Interactive asked participants to rank their trust in advertising messaging across five industries: soft drink, fast food, pharmaceutical, automobile and financial services. Survey said? One third...
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