I’ll admit it; I don’t eat red meat. But Smith & Wollensky ‘s new ‘Steak for Stock’ campaign is pretty well seasoned…
The premier steakhouse is swapping out NYSE and NASDAQ stock bonuses for good grub. And it works.
Smith & Wollensky’s primary target is the fiscally fit carnivore who powers Wall Street. The chain’s patrons adore their steakhouse friendly expense account and love their bonuses even more. If you pair the two, you’re poised to earn some serious sizzle.
‘Steak for Stock’ has all the accompaniments of a buzz worthy promo:
- It’s absurd yet hilarious
- It’s viral
- The copy is super clever
- It’s founded on digital (if the feedback gets too rough, then you just take it down)
- It’s packaged for PR
- And it offers up a moral: when the going get touch, the tough get creative.
Well done Smith & Wollensky! No, I don’t mean the steak…